In 2020 our Business Development team wanted to drive a sales and advertising focus on certain markets to help build our portfolio in sectors that we expected to see growth in over the next five years. One of the strategies utilized in achieving this goal was to advertise project successes in our focused markets and make sure that information was getting in front of our clients in a targeted way. We decided e-blasts that highlighted recent project completions was a great way to achieve this. Each e-blast layout clearly outlines high-level information about the project, giving our clients a good understanding of what we're currently achieving and capable for future work on their respective campuses. 

 

The templates were created using Mailchimp and Adobe InDesign. They were finalized in pieces so that they could be easily uploaded to Mailchimp and then adjusted for the volume of content that would be issued for each month. 

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